When I see these used in branding guidelines meant for international use, I 🤦🏻<br><br>- “The hero lives here” <br>(A legendary hero? Where does he live?)<br>- “Use the logo strategically” <br>(What is “not strategic?”)<br>- “Use the safe zone”<br>(🤔🤔)

← @chostett Twitter archive

CJ

@chostett

When I see these used in branding guidelines meant for international use, I 🤦🏻

- “The hero lives here”
(A legendary hero? Where does he live?)
- “Use the logo strategically”
(What is “not strategic?”)
- “Use the safe zone”
(🤔🤔)

5/20/2022, 6:03:53 AM

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CJ

@chostett

As a native speaker, I assume people can understand my jargon, when it’s barely intelligible.

It took me a while to untangle myself from this kind of vague jargon to specifics like, “use the main image,” or “only place the logo when…”

5/20/2022, 6:03:53 AM

Favs: 2

Retweets: 0

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